Woo More Play addresses the disparity in sexual satisfaction among women, where roughly 50% of women don’t expect to orgasm from sex, and 1 in 6 have never had an orgasm. Additionally, only 40-60% of women masturbate compared to 95-99% of men, and 80% of heterosexual women fake orgasms at least half of the time.

The brand believes women deserve mind-blowing, toe-curling, and healthy sex that offers numerous physiological and psychological benefits, including stress reduction, alleviation of menstrual cramps, immune system strengthening, improved body image, better sleep, enhanced self-esteem, bladder control, and increased muscle tone in the pelvic area. However, achieving great sex can be challenging due to the lack of education, exploration, and communication about sexual desires and needs.

Woo More Play is dedicated to changing this narrative by empowering women to learn, explore, and understand their bodies and desires. The goal is to help women feel confident in expressing and asking for what they want, ultimately leading to more satisfying sexual experiences. The brand is inspired by the idea that as women become more familiar with their bodies, achieving orgasm becomes easier and more frequent. Woo More Play aims to help women reach a place where they can confidently say, "this is what I want."