Nala was born out of a deep personal loss in 2013 when Alan, a beloved father, husband, friend, and mentor, passed away from stage 4 non-small cell lung cancer. His boundless energy and larger-than-life ideas were taken too soon. This profound loss inspired a deeper inquiry into health and well-being, transforming Nala from an idea into a necessity.

Founded by a mother-daughter duo, Radmila and Ada, who bring their backgrounds in biotech engineering and technology, Nala aims to change the way society views health and self-care. Their goals are twofold: to provide high-quality products free from negative side effects and to prevent the needless suffering that comes from losing loved ones too soon.

Nala is a free-from skincare line committed to offering high-quality, efficacious products while encouraging deep self-care. "Free-from" means that Nala products are always free from the worst offenders in the cosmetic world, ensuring they do not damage your health. This promise extends beyond ingredients; it embodies a commitment to creating something free from the negativity and pitfalls of the current beauty industry.

Nala's vision is to integrate preventative care into daily life. Their mission is to create body care products that inspire self-knowing, self-care, and self-advocacy.