HINU, meaning "oil" in Māori, is a brand dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product is designed to transform daily hair care routines into meaningful rituals, celebrating the longevity and health of hair.

Rooted in the rich heritage of Aotearoa, HINU draws inspiration from a deep connection to nature and the earth's medicinal properties. In Māori culture, the head is considered the most tapu (sacred) part of the body, holding a strong connection to one's mana (strength).

Allie Cameron's journey with HINU began after experiencing chronic stress and consequent hair loss. She created the hair growth oil to reconnect with her roots, both literally and spiritually. Through the practice of hair oiling, she overcame hair loss, reduced stress, and cultivated a calm nervous system.

HINU invites you to embrace the ritual of hair care, promoting healthier hair and a balanced, tranquil life.