Founded by Pete White, Herbitual® is rooted in a personal journey of healing from eczema. Pete, who suffered from chronic skin issues from his late teens into his thirties, experienced the physical and mental distress associated with atopic skin conditions. After exhausting conventional treatments, Pete turned to a holistic and natural approach, which led him to Traditional Chinese Medicine (TCM).

Herbitual® represents the culmination of Pete's eczema journey and the fulfillment of a promise he made to himself during the height of his suffering. Inspired by TCM's principles and healing practices, Herbitual® is dedicated to providing effective, natural skincare solutions that promote skin health and well-being.

Driven by Pete's personal experience and commitment to holistic healing, Herbitual® aims to empower others facing similar skin challenges with gentle, natural remedies rooted in centuries-old wisdom.